Marketing executives continue to seek ways to generate incremental revenue from their marketing programs. This client case describes how iKnowtion helped a well-known, national retailer by providing insight about key activities that drive profitability, a refined approach to segmentation and a customer development framework that led to millions of dollars in incremental revenue and greater profitability.
Download this case study to learn:
- How to identify which customers will generate incremental revenue
- Ways to transform unprofitable campaigns to those which produce double-digit ROI
- How to ensure your analytic solution can be implemented and operationalized